Importance of Digital Marketing for Businesses in COVID Era & Beyond.

Digital marketing services in India are the next big hope for the best results in business development and career development.

Due to the substantial increase in global Internet users year by year, compared with 2000-2018, this proportion has increased year by year. Half of the world’s population now uses the Internet. 

The main reason for the increase in active Internet users in the past few years is the high usage rate of smartphones, tablets and other smart devices worldwide. These are very convenient and useful and can be carried with you. Taking all these points into consideration, online marketing is a wide and extensive opening for everyone around the world, and can be carried out through multiple devices (mobile (smartphone), laptop, desktop, tablet, smart TV, etc.) Connected, so this will help the digital marketing industry to expand its online market globally without having to open any stores in specific locations.

A study conducted by eMarketer in February 2019 showed the online spend had officially exceeded for the first time than that of offline and now accounts for half of all global ad spend.The study also predicted that digital ad spend will account for around two thirds of of total global media spend, a market estimated to be worth $333.25 by 2023.Considering that at the turn of 21st century only 3% of global spend was accounted for digital, it’s clear that the shift we have been observing is ramping up in space. And the effects of COVID-19 are going to further affect this change too.

Now people are spending more time being online than ever before. It's no brainer that this is the time to invest in digital marketing services- whether it’s top SEO services, Social Media Marketing, ORM, Pay-Per-Click Advertising, CMS Application Development ,Website Design & Development Services when your target audience is spending a large amount of time every day online.( Looking for a digital marketing agency in Delhi/Ncr .)

It's not just innovators and early adopters who are turning their backs on traditional media in favor of a range of digital platforms. The 2020 pandemic and blockade have made even traditionalists accept digitalization, using it only as a means to keep in touch with the outside world. Digitization has become a solution, a means to meet basic needs, such as food, but also to connect with friends and family, entertain and obtain information, goods and services that were possible usually in person. Of course, some viewers have always wanted to do more and more things online. However, the emergence of lock-in has greatly increased the size, availability, and image of digital audiences, and now makes them easier to access offline. Not only that, it also changed their behavior, expectations, content consumption, and the way they expect to interact with customers.

Businesses planning to go digital will definitely find it fruitful in this pandemic era and beyond.